Success Begins Today~Rajesh Gubbala~: 10/01/10

Some Laws Einstein missed out to state...

1) Law of Queue:
If u change queues, d one u have left will start to move faster than d one u are in nw.

2) Law of Telephone:
When u dial a wrong no., u nvr gt engaged one.

3) Law of Mechanical Repair:
After ur hands bcome coated wid grease, ur nose wl begin 2 itch.

4) Law of Workshop:
Ne tool, whn dropped, wl roll 2 d least accessible corner.

5) Law of Alibi:
It u tel ur boss u r late 4r work bcause u hd flat tire, d next mrng u wl hv a flat tire.

6) Bath Theorem:
Whn d body is immersed in water, d phone rings.

7) Law of Encounters:
D probability of meetin some1 u knw increases whn u r wid some1 u dnt want 2 b seen wid.

8) Law of d Result:
Whn u try 2 prove 2 someone dat a machine wont work, it will!

9) Law of Biomechanics:
The severity of d itch is inversely proportional 2 d reach.

10) Law of Coffee:
As soon as u sit down 4r a cup of coffee, ur boss wl ask u 2 do somethin which wl last until d coffee is cold.

Rajesh Gubbala

Sent from BlackBerry® on Airtel

Hi friends,

Another good article on writing an effective e-mail

1. Determine Your Desired Outcome

Most people know roughly what they want, but do not take the time to clearly think it through. This is how we end up with ambiguous or rambling email. Without a clear understanding of our desired end results, our thoughts are disorganized and we can easily confuse the receiver.

There are 4 types of email:

1. Self Fulfilling Email – The email itself is the point. You want to tell the receiver something, either a compliment or information. No reply is necessary.

2. Inquiries - You need something from the receiver in the form of a reply. For example, advice, or questions answered. The reply is your desired outcome.

3. Open-Ended Dialog – to keep communication lines open, for the purpose of some future result or benefit.

4. Action Emails – The goal is not the reply, but some action on the part of the receiver. For example, a sales pitch, or asking for a website link exchange. Which type of email are you sending? What is your desired outcome?

The clearer your intention, the more focused you will be, the better you can cater email for the intended result, the more likely you will get your desired outcome.

2. Quickly Answers, "What's the Point?"

People want to know "what do you need from me?" Answer this question quickly. Skip long introductions, backgrounds, compliments and details. Jump to the point. State it clearly using minimal words.

If action is needed, make it clear what the desired action is from the recipient.

And if no action or reply is expected, say that! "No reply necessary." It'll be like music to their ears.

3. State Benefits Clearly

If a pitch is presented, make sure it includes many clearly stated, easily understood benefits for the receiver.

Too many pitchy emails focus solely on the sender and why the action will benefit the sender. If you don't present incentives, or they are difficult to understand, the receiver will say no – resulting in a waste of time for both.

Also, make sure the incentives are realistic, the exchange is fair, and there truly are benefits to the receiver. Do your homework before contacting someone. Put yourself in their shoes, "Would you act on the offer?"

Example, emailing a high profile website like

lifehacker for a link exchange is not a fair exchange. It's called spam. If they don't display links to other sites, likely they won't display yours.

4. Remember to KISS

KISS = Keep it simple, stupid (I didn't come up with this)

When we send out a long email asking for something from the receiver (time, favor, etc), we are essentially saying "I do not respect your time." Show them you appreciate their time, by making email short, and simple to answer.

Using as little words as possible, introduce who you are, context if necessary, and why you are emailing.

Being brief doesn't mean we have to be boring. We can be creative with our wording, add a dash of personality where you see fit, but still be brief.

5. Save the Whole Story – Stick to the Facts.

People tend to say too much in email. We feel compelled to describe all the details and disclose the whole of our existence so that the receiver can understand the whole picture. Truth is, unless you already know this person well, they really don't care.

Unless asked, you don't need to overly elaborate anything. Simply stick to the facts – it'll help you keep your message short.

6. Pretend Face-to-face Intro

If you just met someone new at a party, would you open your mouth first and give them a rambling story about your life? Probably not. Typically, we close our mouth after a quick intro. In email, stopping talking is equivalent to hitting the send button.

Treating email introductions as if you are meeting them in person is another trick to keeping messages short.

7. Text Message Trick
When we are on mobile devices like the blackberry or our cell phones, we lack the fluidity of the computer keyboard, and as such, we get to the point really fast.

Now, pretend you're on a mobile device, what would your message be now?

8. Avoid Excessive Compliments

Some people have the idea that the more compliments they throw out, the more likely the receiver will comply with their offer/need/pitch.

There is a difference between being genuine and saying what's on your heart, and going out of your way to compliment someone. We humans are exceptional at detecting unauthentic phrasings and remarks – even in email.

Compliment only if you really mean it. And remember to be brief if you need action from the receiver.

9. Be Personal and Personable

Personalize email with relevant remarks to the receiver, put in a quick comment about their site, product or work. Address the person by name, sign email with your own name, and a friendly comment like "Enjoy your weekend!"

10. Make it Easy to Be Found

In your signature, include appropriate URLs for your website, blog, portfolio or product. Make sure the links are functional so they can read more about you in one-click.

11. Use Simple English

When the writing is too formal or uses irrelevant technical lingo, it is difficult for laymen to understand. Plus, you come off sounding like a legal document or spammer. Neither is good.

Write like you talk, using conversational English. Be authentic and realistic.

Trying to sound professional will come off as if you are trying to sound professional. Use your real voice – it's more endearing and approachable.

12. Font Matters

There is nothing worse than opening an email and become blinded by the brightness elicited by all the words displaying in bold. It makes me want to instantly close the email for the sake of protecting my eyes.

Alternatively, fonts that are too small, too large, or otherwise hard to read (ie. 8 point, times roman font, all bold.) makes us not want to read the email as well.

Beware of your fonts in your 'presentation'. Do not bold the entire email, use easy to read fonts (ie. Arial), and use a standard size. Do not use extravagant colors since they don't work well on all monitors and can be hard to read.

13. Formatting Matters

Make emails easy to read and quick to scan by using bullet points, numbered lists, and keeping paragraphs short. Highlight keywords (bold or italic) for emphasis, without over doing it.

14. Minimize Questions

Ask questions that matter, and limit the number of questions and favors you ask in an email (one or two max). The more questions (especially open-ended ones) asked in one sitting, the less likely you are to get a response, and the less likely all your questions will be answered.

Also, ask specific questions instead of a general open-ended ones. Be reasonable and thoughtful when asking. Don't expect the recipient to solve all our life problems. For example, "How can I get rich quick? How can I become successful?" are too broad. Break them down into specifics and ask the one question that really matters.

You can send additional questions in separate emails. Key is in keeping the line of communication open by not overwhelming the receiver.

15. Trimming of Words

Like grooming a garden, read through the finished email and trim out words, sentences, and paragraphs that do not contribute towards your desired result.

Check for potential ambiguities and unclear thinking. Can you rephrase sentences for clarity using fewer words? Check for excess commentary that doesn't add to the email's main point. Remove extra details disclosed, unnecessarily

Rajesh Gubbala

Sent from BlackBerry® on Airtel

Success Begins Today~Rajesh Gubbala~

Rajesh Gubbala's

Friday, October 1, 2010

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